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Dealing with the Media

• Speak slowly;
• Use general terms and avoid jargon;
• Avoid humor or satire;
• Keep it brief – remember that comments will be condensed, perhaps out of context;
• Use it as an opportunity to tell your library’s story;
• Remember that nothing requires you to answer a reporter’s question.
• Remember that it is never off the record!
• Coordinate your message by:
  • Making sure the board is notified when media coverage occurs;
  • Having talking points ready for sensitive or important issues;
  • Speaking with one voice – the united voice of the board has the most powerful positive impact for the library. Different voices saying different things may result in adverse publicity for the library.