Dealing with the Media
Modified on 2015/08/28 16:37 by Jeremy Stroud — Categorized as: Meetings, Tips
Speak slowly;
Use general terms and avoid jargon;
Avoid humor or satire;
Keep it brief – remember that comments will be condensed, perhaps out of context;
Use it as an opportunity to tell your library’s story;
Remember that nothing
requires
you to answer a reporter’s question.
Remember that it is
never
off the record!
Coordinate your message by:
Making sure the board is notified when media coverage occurs;
Having talking points ready for sensitive or important issues;
Speaking with one voice – the united voice of the board has the most powerful positive impact for the library. Different voices saying different things may result in adverse publicity for the library.