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Page Revision: 2010/06/14 17:13
In one of our peer learning Elluminate sessions, a question came up about using the social networking site,
http://www.facebook.com/, as a communications and learning channel for Renew Washington.
Tips from Facebook's Randi Zuckerberg for Non profits via
http://beth.typepad.com/beths_blog/2009/08/reflections-from-mashable-conference.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bethblog+%28Beth%27s+Blog%29:
- Don't rely on groups in Facebook, have a Fan page to take advantage of Facebook's viralness. (You can do a lot with the look and feel of your Fan page - see the example of my landing page (or look at the welcome tab if you've already joined). This custom landing page was created by the good folks at Sprout.)
- Be a little less "formal" and try a few fun updates and other content that sparks conversations. Randi suggests that having a personality is an asset.
- Use video. Groups that post video on their fan pages aretypically able to create more personal messages. And those messages aremore likely to be shared with others.
- Tagliberally. Take pictures at events and post them to their Facebook pages. When they post theimages, they should tag the people in the photos — a process thatnotifies those who are friends of the people that they have been taggedin a photo on a charity’s page. Those notifications draw more trafficand, in turn, more supporters, to a charity’s page.
* IncorporateFacebook into your events. If you have a special event, make sure youinvite your Facebook fans to the party, too. You’ll probably attractmore people — and Facebook will tell all of their friends that they arecoming to an organization’s event.
Here are some resources that might be useful to Libraries who are
considering using Facebook.
- Considering Facebook in the Library (nice case study!) http://www.diglib.org/forums/spring2009/presentations/Boyer.pdf
